About us

Our story, team, community promise, and social responsibility.

We built The Feed to share how the right nutrition at the right time can instantly improve your performance, get you more improvement out of each workout, and increase your enjoyment of training and racing.

I started 8 years ago while I was running a Tour de France team, I saw how better nutrition was giving our riders a huge advantage in their training (getting more out of every workout) and in competition (performing stronger in the last 20% of the race or the last week of a 3 week stage race).

We boiled this down to a simple formula of what to eat Before, During, and After each workout. Over the past 8 years we have refined this further with feedback from over 200,000+ athletes being feed by The Feed.

But one size doesn’t fit all. Which is why we are here to build you a personal Feed that will work for you and your sport, your diet, your flavor preferences, and your training goals.

We hand picked the best products on the market for you. We have have picked products from over 150 top nutrition brands (out over 400 brands we have tested).

One of my biggest gripes was always being forced to buy a whole box of the same flavor. So we sell everything as “single servings”. We believe variety between flavors and products is critical to better performance. Plus nobody wants to eat twelve bars of the same flavor! (plus you can save money by just getting what you really want).

Every product on The Feed has been rigorously taste tested by us. We get rid of all the cardboard tasting bars and chalky protein. We also do real-world testing of every product during our own workouts. We answer questions on whether it delivers on what it promises. Finally we are heavily biased towards natural products and we keep only a few weeks inventory on hand so everything is fresh.

We work with big companies (hello Clif Bar!) and small companies (we are looking at you Joje Bars). We are focused on quality products, that you can use on-the-go, that are good for you (ahem, we are not GNC).

We are also a great place to find the latest, newest hot products. Sometimes they are from brands you have never heard of (Vafels, are yummy) or even big brands that surprise us, the new plant based Clif Nut Butter Bars are, well, the bomb!

Need help, our feed coaches are here to help you for free, email us at hello@thefeed.com and tell us your sport, what you are training for, any nutritional preferences and flavors you love and hate.

You can order two ways from The Feed. If you are more of a stock the pantry kind of person, then make a big one-time order. If you want to make sure you have the freshest stuff and mix up flavors and products, then choose a subscription and get the freshest products delivered every 4 weeks.

- Matt, Founder of The Feed

The Feed Team

We are a team of passionate athletes based in Boulder. We do everything in house, including hand picking every Feed we deliver. We love the community of Feed athletes and the highlight of our day is hearing how you do in your next race, event, or morning workout!

Matt is our founder and is was also the President of the Garmin, Cannondale, and now EF Pro Cycling Team. He is also an avid ski racer and and has won a dozen Master's World Cup races and a few years ago was Master's SG World Champion.

Brandon is in charge of marketing and the former US Ski Team Head Coach (for Women’s Tech) and Mikaela Schiffrin’s personal coach. Brandon is the US Ski Associations Coach of the year in 2016 and as regarded as on the top ski coaches in the world. Brandon’s training passion is for Cyclocross, Fat Bike Racing, and pretty much anything on two wheels. He is training to be in the top 30 of Leadville this summer.

Adam is in charge of pretty much everything from vendor relationships, fulfillment, and everything it takes to get your order to you fast! Adam brings over 20 years of sports speciality retail experience.

Ben K makes the website tick. His fingers can type at over 7W/KG. His typing is over 120 words per minute. Ben crushes the wakeboard, chucks himself off any cliff he can find on his snowboard, and has the “abs” you see in those 10 minute perfect ab videos. We aren’t quite sure, but think he might be doing some sweet ab workouts when he is waiting for code to deploy to the website.

Ben T leads our team of Feed Coaches. Ben is here to answer any and all questions you have and he has an amazing team of elite athletes and coaches that work with him to get you the feed that is right for your training and tastes.

Kate is our inspiration. She is the quintessential Boulder women. Graduated from CU and could never leave. She loves Rock Climbing, Backcountry Skiing, Morning Yoga and afternoon Pilates. She has been know to swing a leg over her mountain bike once and while, only to return 8 hours and 50 miles later.

Social Responsibility

The Feed Position Statement

We at The Feed are passionate about sport. We believe that sport brings people together, and that we all have something to gain from one another, whatever our sport or performance level. Because of this belief, we are committed to creating change in our market and in endurance sports in general when it comes to social injustice and systemic racism.

We will center the experiences and needs of those marginalized by our industry in our decisions and actions, and use the power we have to amplify voices for positive change.

We believe we can create change. We are here to help each athlete be their best and reach their goals, whatever they may be. We aim to create an atmosphere of inclusion and collaboration within our immediate work place, as well as within our community.

Institutional Change

We are committed to doing the work needed to bring about change. Right now, this includes fostering new relationships with other companies and organizations aligned with our values and supporting people and who are speaking out and making change.

We are also listening to the voices of our employees, partners, ambassadors, and customers. If you want to contribute any thoughts or feedback on this part of our business, please email us at hello@thefeed.com. In the coming months, we will expand our programs and opportunities directed toward BIPOC communities in particular, and we will keep you updated as we do.